Typeface Affects Credibility

Maybe I should be writing this in Baskerville?

The conscious awareness of Comic Sans promotes — at least among some people — contempt and summary dismissal. But is there a typeface that promotes, engenders a belief that a sentence is true? Or at least nudges us in that direction? And indeed there is.

It is Baskerville.

via Hear, All Ye People; Hearken, O Earth (Part One) – NYTimes.com.